The Solve
A flexible design system that works across any brand (utilizing "pop" colors) that pairs with a spin-to-win gamified experience that gets users excited to get healthy.
Role
- Co-designer, UX/UI, Illustrations, Prototyping, Usability Testing
The Ask
Vitality's goal is to make living a healthy lifestyle more fun, attainable, and rewarding for employees.
- Create visual system and UI of White Label product called "Active Rewards"
- Design a corresponding Apple Watch experience
Asks
- AAA color compliance
- White label design that any brand could utilize
- Custom iconography + illustration
- Target audience: Ages 30-60
Visual Direction
After a wide variety of explorations, our initial direction (bold, trendy) was deemed too "cold" and not inclusive to our older target audience.
We instead settled on a direction that feels warm and playful, incorporating more inclusive lifestyle photography and celebratory illustrations.
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Outputs
- Visual Refresh of color, typography, + iconography
- Accessibility audit
- Dark mode support
- New app hierarchy + UX overhaul
User Problem
Sales reps have to switch between 5+ applications every day (VIP Sales, email, etc.) to do their jobs successfully.
Solution
By utilizing a vertical navigation hierarchy and sidebar navigation, M360 is able to support iOS split-screen multitasking mode AND mobile devices. This greatly enhances the speed in which sales reps complete tasks, supporting M360 side-by-side with other apps in a seamless, integrated workflow.
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