The Ask
Give users the freedom to customize and personalize their search experience with a suite of evergreen themes to increase Sessions/UU and retention.
The Solve
10 flexible themes that work for all screen sizes and meets accessibility that are now live on Bing.com
Role
- Lead Designer, Illustration + UI
Brief
- Create a core set of 6-7 abstract, year-round themes utilizing Microsoft's "Fluent" 3D style for users to customize their SERP page
- Instill a framework for themes that takes into account page-resizing, load time of the image, and color accessibility of the UI in both light and dark mode
Goal
Create a seamless, unified experience across Microsoft Edge and Bing by creating limited time themes with Microsoft Partnerships (ie. Halo, Space Jam, Roblox)
Challenges
The assets provided by the Partner teams were difficult to work with, not meeting color contrast ratios and not fitting within the small header. My job was to drastically alter the assets to fit the theme framework I had created, while still maintaining the best parts of the asset.
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